Webinars that work

The best way to choose a webinar platform is to find the one that covers all of your unique webinar needs. Vimeo Events offers an easy-to-use platform that can help you boost attendance rates with custom registration forms that integrate with your marketing flow. You can engage viewers with a stunning video experience and interactive tools, such as moderated chat, polls, and Q&A.; And when your webinar wraps up, you can turn your event recording into an evergreen piece of marketing content with our video editing, hosting, and management tools.

In a meeting, most or all participants can screen share, turn on their video and audio, and see the other attendees in order to discuss a topic (or just shoot the breeze). In a webinar, one host and/or participants will share their video and screen to present on a particular topic, to a group of attendees. In the best case scenario, as with Vimeo Events, viewers can also ask questions, take polls, and chat.

To start a webinar, first plan your goals for the event whether lead generation, brand awareness, or sponsorship revenue. Then pick the webinar platform (see above), and create content that will engage your desired audience. Promote your webinar through email, social, and more. Finally, follow-up with a recording of the webinar, a feedback survey, or special content to keep attendees engaged.